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Marketing, PR & Promotions

Making Sure Your Film Gets Noticed

A great film without an audience is an untold story. At RangTarang Studios, we build targeted marketing and PR campaigns that create genuine excitement — from the first teaser drop to the day of release and beyond. Our approach combines media strategy, creative content, and audience insight to give your film the visibility it deserves.

Whether you're launching a Gujarati feature film, a short film, or a music video, we craft a promotional plan that speaks to your audience — across press, social media, digital platforms, and on-ground events.

"A film is only as powerful as the audience it reaches — marketing is the bridge between your story and the world."
Plan Your Campaign
RangTarang Studios marketing PR and promotions
Marketing, PR & Promotions

What's Included

Every marketing campaign at RangTarang Studios is built around the film's identity, genre, and target audience. Here's what we cover.

Press & Media Campaigns

Press releases, media kit preparation, journalist outreach, interview coordination, and editorial placements — building credibility and coverage before, during, and after release.

Social Media Strategy

Platform-specific content calendars, reel creation, behind-the-scenes storytelling, audience engagement campaigns, and paid promotion strategy across Instagram, YouTube, and Facebook.

Trailer & Teaser Placement

Strategic placement of trailers, teasers, and motion posters on YouTube, OTT platforms, and digital media channels — timed to maximise pre-release excitement.

Premiere & Event Management

Full planning and management of premiere events, press screenings, and promotional gatherings — from venue coordination and guest management to media coverage and live coverage support.

Influencer & Creator Outreach

Identifying and collaborating with relevant content creators, regional influencers, and film community voices to amplify your film's reach and build authentic audience interest.

Poster & Creative Design

Design of promotional posters, digital banners, motion graphics, and visual assets that capture the film's tone and make a strong first impression across all platforms.

How We Work

A structured campaign process that builds momentum from the first announcement to the final release.

01
Campaign Brief

Understand the film's genre, target audience, release plan, and budget to define the campaign scope and key messaging.

02
Strategy Development

Build a full marketing calendar — covering press, social, digital, influencer, and event touchpoints aligned with the release timeline.

03
Content Creation

Design posters, write press releases, produce social content, and prepare all creative assets required for the campaign.

04
Launch & Outreach

Execute media outreach, publish content, activate influencer partnerships, and manage the premiere or launch event.

05
Track & Optimise

Monitor campaign performance — engagement, reach, press coverage, and audience sentiment — and refine the strategy in real time.

Why Work With Us

We market films the way they deserve — with creativity, strategy, and a genuine understanding of the audience.

Story-Driven Marketing

We don't just promote — we tell the story behind the film. Every campaign is built around the film's emotional core and what makes it worth seeing.

Multi-Platform Reach

From print and television to Instagram, YouTube, and WhatsApp — we build campaigns that reach audiences wherever they consume content.

Industry Media Connections

Established relationships with Gujarati and Hindi film media, entertainment journalists, and regional publications — getting your film in front of the right voices.

Data-Backed Decisions

We track campaign metrics in real time — reach, engagement, sentiment, and conversions — adjusting strategy to maximise impact throughout the release window.

Frequently Asked

Everything you need to know about working with RangTarang Studios on film marketing and promotions.

Still have questions? We're happy to talk.

Ask Us Directly

Ideally, marketing should begin at least 3–6 months before the release date. This gives us enough time to build awareness gradually — starting with a teaser campaign, then moving into full promotion closer to the launch. For festival-targeted films, we recommend starting even earlier.

Yes. We can manage the film's official social media pages — creating and scheduling content, engaging with audiences, running paid promotions, and monitoring performance. We build a content calendar aligned with the release timeline so every post has purpose and timing.

Absolutely. We handle end-to-end premiere event management — venue selection, guest coordination, media invitations, red carpet setup, live coverage, and post-event press coverage. A well-executed premiere creates strong word-of-mouth that carries through the release window.

Yes. We identify and collaborate with relevant regional and national content creators, film reviewers, and influencers whose audience matches the film's target viewers. We manage the outreach, briefing, and content coordination to ensure authentic and impactful coverage.

Our packages typically include press kit creation, social media strategy and content, trailer placement, influencer outreach, poster and creative design, and premiere coordination. The exact scope is customised based on your film's budget, genre, and release plan. We discuss all of this in the initial campaign brief.

We track reach, impressions, engagement rate, press coverage volume, trailer views, social media growth, and audience sentiment. For theatrical releases, we also track advance booking trends. Regular reports are shared with the production team throughout the campaign lifecycle.

Let's Build Your Film's Campaign

Your film has a story worth sharing. Let us build the marketing strategy that puts it in front of the right audience — across press, social media, and the big screen.